State exactly what a product is in the listing title and any clarifying information to specify exactly what a product is. Product titles should be specific and simple. This can help shape your understanding of search intent. Review Top Results from Search Enginesīeyond just the eBay site-specific search, test keywords on Google as well. Utilize eBay SEO ToolsĮBay has its own internal tool, but you can also use traditional SEO research platforms like Ahrefs or Keyword Tool. See what products you’re competing against when using specific searches.
There’s no better way to test searches than by actually using the tool. This means it’s vital to get keywords right.Ĭassini has its own internal keyword research tool to get you started and every field in the listing should include keywords - primary or secondary. It places a greater priority on products that have a higher conversion rate. Select the appropriate keywords.ĮBay’s search engine (called Cassini) is built with the platform in mind. Following these tips will meet both needs. There are two goals when making a listing: make it engaging for the buyer and make it easy to find.
#SEARCH ENGINE KEYWORD MANAGER EBAY HOW TO#
To get a notable piece of that, sellers must understand how eBay works and how to stand out in a cluttered market. In 2020, more than $100 billion in sales happened on the platform. Effective eBay sellers are building product listings that leverage good search engine optimizations (SEO) to stand out and attract potential buyers. That’s why simply listing on eBay isn’t enough. From collectibles to electronics to everyday goods, there’s not much you can’t find through eBay stores.įor sellers, added traffic has meant added competition - and added competition means that product listings must be optimized to stand out. The online marketplace now represents a significant sales channel for so many individuals and companies. While many of the mid-90s dot coms didn’t survive, eBay has only flourished. Over 25 years since its launch, eBay has continued to be a global leader in the consumer-to-consumer and business-to-consumer space. The venerable site was the first to perfect the individual seller model, offering anyone the opportunity to launch their own direct ecommerce side hustle or full-fledged business.
EBay was at the forefront of the rise of ecommerce.
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